The Dairy Fairy is a direct-to-consumer maternity and postpartum apparel brand focused on functional, design-forward pieces for modern motherhood. With a strong and loyal customer base, the brand blends product innovation with thoughtful, community-driven messaging.

As a copywriter, my role extended across web, email, and product storytelling, where I developed both dynamic and evergreen site copy and contributed to the brand’s editorial platform, Spilled Milk Cry Club (SMCC)—an informational blog designed to support and engage a highly specific audience.

Beyond writing, I led key editorial operations, including hiring, training, and managing an assistant and intern team, while also collaborating with the social team on content direction, captions, and supporting creative.

I was responsible for editing all outbound content across channels—from newsletters and email marketing to articles and short-form copy—ensuring consistency in voice, clarity, and messaging. I also contributed to broader brand initiatives, including internal guides for influencer marketing, the development of an expert panel program, content strategy for the Power of Moms 2022 campaign, and press releases.