Editorial Leadership & Publishing

I lead multi-brand editorial programs from strategy through publication, building the systems, workflows, and audience-focused content that allow high-volume publishing operations to scale.

EXPLORE THE WORK

What I Lead

I turn editorial ambition into something that works—shaping what we publish and building the systems that let great work happen at scale.

  • I lead high-volume digital publishing across seven regional brands, managing content from development and assignment through editing, optimization and publication. I build repeatable workflows and editorial standards that keep production organized, consistent and scalable across markets.

  • I shape editorial coverage around audience needs, search behavior, brand priorities and emerging industry conversations. That includes developing story ideas, identifying SEO opportunities and determining how individual pieces fit into a broader editorial ecosystem rather than treating content as one-off output.

  • I develop and adapt editorial across web, print, podcast, YouTube and other digital channels, finding ways for reporting and expertise to work harder across platforms. My work on Wedding Day Podcast, for example, extends episodes into searchable articles, video packaging and platform-specific editorial assets.

  • I report and write original stories while also shaping work from contributors, freelancers, and collaborators. My editorial direction spans story development, interviewing, structural editing, and final polish, with an emphasis on making every piece useful, distinctive, and right for its audience.

How the Work Moves

DECIDE WHAT’S WORTH PUBLISHING

I develop original story ideas, evaluate pitches and submissions, and look for opportunities that can serve both immediate editorial needs and longer-term audience interests.

GIVE THE STORY ITS BEST SHAPE

The format follows the idea—not the other way around. A story might become an original feature, reported trend piece, real wedding, print story, podcast package or programming that can work across several brands.

BUILD A WAY TO GET IT DONE

I turn editorial plans into assignments, workflows and deadlines, coordinating across editors, interns and other teams so a high volume of publishing can keep moving without losing its standards.

PUBLISH, LEARN, ADJUST

SEO, audience behavior and performance data inform how I package stories and what I pursue next. I use what readers are actually finding and engaging with to sharpen future editorial decisions.

FEATURED CASE STUDY

IRON DIAMOND MEDIA

Building a Scalable Multi-Brand Editorial Operation

As Iron Diamond Media expanded its digital footprint across seven regional wedding publications, the opportunity extended beyond producing more content. Each brand needed to retain its local authority and distinct audience while operating within a cohesive, efficient publishing system.

As Senior Digital Editor, I lead the digital editorial operation across California Wedding Day, Washington Wedding Day, Oregon Wedding Day, Arizona Bride, Minnesota Bride, Wisconsin Bride and Nebraska Wedding Day. My work connects editorial strategy, daily publishing, contributor management, audience development and cross-platform programming—turning a network of individual publications into a coordinated digital ecosystem.

7 regional brands

Web, print, podcast + YouTube

80+ podcast episodes editorially produced

500+ regional article placements

The Challenge

Scale Without Losing Distinction

A multi-brand publishing portfolio requires both consistency and specificity. Each publication serves a different regional wedding market, with its own professionals, venues, trends, and editorial priorities. At the same time, the larger organization needs shared standards, efficient workflows, and content capable of creating value across more than one platform.

The challenge was to support a high volume of publishing without flattening the individual brands—or allowing editorial production to become fragmented, reactive, or difficult to track.

The Approach

Build the Editorial System

I translate editorial priorities into actionable calendars, assignments, and repeatable workflows. Clear processes for pitching, editing, optimization, and publication help contributors and internal teams understand what is moving, what comes next, and how each piece supports the larger program.

Protect Each Brand’s Point of View

Shared systems do not require interchangeable content. I shape coverage around each market’s audience, regional expertise and industry relationships, preserving individual brand authority while identifying useful opportunities for collaboration across the portfolio.

Extend the Value of the Work

I adapt reporting and expertise across web, print, podcast, YouTube, and supporting digital channels, giving strong ideas multiple points of discovery while maintaining their usefulness, accuracy, and editorial integrity.

From Expert Conversations to Editorial Ecosystem

Since June 2024, I have independently led the written editorial production for every episode of Wedding Day Podcast—developing its audience-facing title, podcast, and YouTube descriptions and full editorial recap. Each conversation becomes a coordinated content package distributed across audio, video, and seven regional publication websites.

Video
YouTube Package

Audio
Podcast Episode

Distribution
Seven Regional Brand Sites

Editorial
Companion Article

The Impact

One conversation becomes a coordinated editorial package designed to reach audiences across multiple formats and regional markets. Through a repeatable production system, I have independently managed the written editorial development of more than 80 consecutive episodes while maintaining a consistent weekly publishing rhythm.

The result is a growing library of useful, audience-facing content with measurable reach across web, audio, and video.

80+ EPISODES EDITORIALLY PRODUCED
Complete written editorial development for every episode since June 2024, including titles, podcast descriptions, YouTube descriptions, and recap articles.

01

500+ REGIONAL ARTICLE PLACEMENTS
More than 80 original podcast recaps distributed across seven distinct regional wedding publications.

02

55K+ RECAP-ARTICLE VIEWS
Measured page views across the seven-site Wedding Day Podcast article network.

03

17K+ AUDIO DOWNLOADS + VIDEO VIEWS
More than 7,500 audio downloads across the episodes I produced, complemented by more than 10,000 views of the podcast’s YouTube library.

04

LET’S WORK TOGETHER

Have a story, publication, or editorial project that could use thoughtful direction? I’m available for select writing assignments, editorial collaborations, and content strategy work.

Tell me a little about what you’re building, and I’ll be in touch.