Content Strategy & Brand Work
I help brands figure out what they need to say, who they need to reach, and how content connects them, turning business goals into useful, audience-first stories and experiences.
What I Do
Brand Storytelling & Voice
Campaigns & Multi-Platform Content
Editorial & Content Strategy
SEO & Audience Development
Start With the Business; Write for the Person.
A business may need visibility, trust, traffic, sales, or a clearer point of view (or, more than likely, a mix of these). The person they’re trying to reach doesn't care about any of that—they’re looking for something interesting, useful, or worth their time.
Good content has got to work for both.
That tension is where I do my best work: finding the story, format, and strategy that serves a real business goal without forgetting there is an actual human on the other side of the screen.
Smart strategy should still sound human.
Selected Work
The Dairy Fairy
Brand Content & Editorial Strategy
I created consumer-facing content for The Dairy Fairy, a maternity and nursing apparel brand built around supporting women through pregnancy, breastfeeding, and pumping. My work spanned website copy, social media, long-form editorial, campaign messaging, video scripts, and biweekly newsletters reaching more than 20,000 subscribers— translating a highly personal stage of parenthood into useful, warm, and human-centered content.
One Brand, Multiple Formats
Short-form social copy, long-form articles, and digital video scripts gave the brand different ways to educate, connect with, and support its audience—while maintaining a consistent voice across each medium.
youRhere Modern Retreats
Editorial Strategy & Brand Development
I created and refined the editorial identity and content ecosystem for youRhere Modern Retreats, a travel brand centered on immersive, sustainable experiences. As managing editor, I developed website copy and brand voice, wrote and edited more than 40 articles in seven months, created newsletters and social messaging, and collaborated on content partnerships with 10 organizations and the brand’s pivot to virtual programming amidst the pandemic.
One Mission Across Multiple Touchpoints
Website copy, destination features, newsletters, and social content worked together to position YRH as both a travel company and a platform for meaningful experiences. Across each format, I translated the brand’s focus on sustainability, cultural connection, and personal growth into clear, inviting content for curious travelers.
